Amazon Prime Video is reportedly seeking to expand its presence in the Indian streaming entertainment market by potentially acquiring MX Player, a popular video-on-demand streaming service owned by Times Internet. According to TechCrunch, Amazon Prime Video has initiated discussions with Times Internet, but it is not yet confirmed if the deal will go through.
It's worth noting that Amazon Prime Video is not the only company interested in acquiring MX Player, as sources indicate that a combination of ZEE5 and SonyLIV are also considering acquiring the platform.
MX Player's appeal to Prime Video stems from its 300 million global users. The platform primarily operates through an ad-supported video-on-demand model, but also offers a premium paid subscription-based video-on-demand option. However, its free model is particularly appealing to Indian users. MX Player offers a large library of movies and shows in original languages and dubbed in other Indian languages, and has recently started adding a significant number of foreign titles, particularly Korean and Chinese, dubbed in Indian languages.
Prime Video already holds a leading position in the Indian streaming market, and it outpaces global leader Netflix in terms of subscribers. If the acquisition of MX Player goes through, it will play a key role in Prime Video India's efforts to further solidify its position in the market.
