GOAT Brand Labs Completes Full Acquisition of Kidswear Label Frangipani

In a significant development, GOAT Brand Labs has successfully concluded the acquisition of the remaining stake in Frangipani, a prominent kidswear label brand. This move aligns with the terms initially established during GOAT Brand Labs' majority acquisition of Frangipani in 2021, marking a pivotal moment in the growth trajectory of this innovative fashion collaboration.

Key Highlights:

Strategic Investment in 2021: The journey toward full ownership began in 2021 when GOAT Brand Labs made a strategic investment in Frangipani. This kidswear label brand, founded in 2012 by Sunaina Patel and Mansi Kilachand, has carved a niche for itself by offering trendy, high-quality clothing for both children and women at affordable prices.

Collaboration with D2C Founders: GOAT Brand Labs, founded in 2021 by Rishi Vasudev and Rameswar Mishra, operates on a unique model that involves collaborating with Direct-to-Consumer (D2C) founders. The company provides these entrepreneurs with the resources and expertise needed to scale their brands and reach new heights in the competitive fashion industry.

Advancing Growth Through Full Control: With the completion of this acquisition, GOAT Brand Labs now assumes full control over Frangipani. This strategic move is aimed at leveraging GOAT Brand Labs' extensive D2C platform capabilities to propel the Frangipani brand to the next level of growth and success.

Significance of the Acquisition:

Enhanced Brand Synergy: The acquisition enables even closer collaboration between GOAT Brand Labs and Frangipani, fostering an environment where innovative ideas, market insights, and resources can be seamlessly shared to enhance brand synergy.

D2C Expertise: GOAT Brand Labs' expertise in the D2C space positions Frangipani for accelerated growth. This includes access to advanced technology, supply chain optimization, and data-driven strategies to meet the evolving needs of modern consumers.

Strengthening Market Presence: The acquisition reinforces GOAT Brand Labs' commitment to strengthening its presence in the fashion and kidswear segment. Frangipani's reputation for delivering high-quality, affordable clothing aligns with GOAT Brand Labs' vision for accessible and stylish fashion.

GOAT Brand Labs' full acquisition of Frangipani represents a pivotal moment in the evolution of both entities. This strategic move underscores the commitment to collaborative growth and innovation within the fashion industry. As GOAT Brand Labs continues to support and empower D2C founders and their brands, the fashion landscape can anticipate exciting developments and enhanced offerings from the dynamic partnership between GOAT Brand Labs and Frangipani. Stay tuned for updates on how this acquisition transforms the world of kidswear and affordable fashion.



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