Meesho, a leading ecommerce unicorn in India, is gearing up for the festive season by expanding its presence in the branded products space. The company's move to list branded products on its in-app branded store, Meesho Mall, reflects its commitment to providing a diverse selection of high-quality products to its customers. This strategic expansion aims to enhance accessibility, affordability, product selection, and overall shopping experience for Meesho's growing customer base.
Meesho Mall Expansion:
Meesho's expansion into the branded products segment involves listing a wide range of longtail and branded products within its in-app branded store, Meesho Mall. The focus will be primarily on key categories, including beauty and personal care (BPC), footwear, and electronics accessories. This move allows Meesho to tap into the lucrative market for branded products, catering to the evolving preferences of its customers.
Festive Season Sales Preparation:
The timing of this expansion aligns with the upcoming festive season sales, a critical period for ecommerce platforms in India. Meesho aims to capitalize on the festive shopping fervor by offering an extended range of branded products that are in high demand during this season. This strategic move positions Meesho as a go-to destination for shoppers looking for quality branded items while enjoying the convenience of online shopping.
Meesho Mall Growth:
Over the past six months, Meesho Mall has exhibited remarkable growth, with a month-on-month (MoM) increase of nearly 30%. This growth translates to nearly 1 crore (10 million) orders placed through the platform. These impressive numbers underscore the strong demand for Meesho's offerings and the platform's ability to attract and retain a diverse customer base.
Meesho's expansion into the branded products segment through Meesho Mall is a strategic move that aligns with the upcoming festive season sales. By offering a diverse range of branded products, including BPC, footwear, and electronics accessories, Meesho aims to enhance accessibility, affordability, product selection, and overall customer experience. The platform's impressive growth in recent months demonstrates its ability to meet the evolving needs and preferences of its diverse customer base. As Meesho prepares for the festive season, it is well-positioned to cater to the demands of Indian shoppers seeking quality branded products through online shopping.
