Canadian-Punjabi singer Shubhneet Singh, also known as Shubh, has faced significant backlash and consequences after sharing a distorted map of India on one of his Instagram stories during his India concert tour. Short video-sharing platform Moj took a stand against divisive content by removing Shubh's songs from its music library. Additionally, ticketing platform BookMyShow canceled the singer's multi-city India tour.
Moj issued a statement on Twitter, emphasizing its commitment to nurturing a positive creator community and distancing itself from artists promoting divisive content. The platform stated, "Moj is a brand deeply committed to fostering a vibrant creator community. In alignment with our values, any artist propagating divisive content has no home on our platform."
This incident highlights the growing importance of responsible content creation and the consequences that artists may face for sharing content that is deemed divisive or controversial.
In addition to the actions taken by Moj and BookMyShow, electronics brand boAt also decided to withdraw its sponsorship from Shubh's India tour. BoAt emphasized its commitment to being a true Indian brand and expressed its desire to disassociate from Shubh's earlier controversial remarks. The brand stated, "At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we decided to withdraw our sponsorship."
This further withdrawal of sponsorship demonstrates the impact of an artist's past actions and statements on their professional collaborations and opportunities.
Source: Economic Times
