Pee Safe Secures $3 Million in Series B Funding, Natco Pharma and Rainmatter Health Lead the Way

Pee Safe, a pioneering hygiene and wellness brand under the umbrella of Redcliffe Hygiene, has successfully secured $3 million (approximately ₹25 crore) in funding for its Series B financing round. The overarching target for this funding endeavor is set at an impressive $6 million (₹50 crore). Notable investors in this round include Natco Pharma and Rainmatter Health, with support from industry luminaries Nithin Kamath and Nikhil Kamath, the founders of Zerodha. Additionally, Alkemi Growth Capital, an existing investor, has continued to express confidence in Pee Safe's vision by participating in this round. It's noteworthy that Pee Safe had previously secured ₹30 crore in Series A funding from Alkemi Growth Capital back in October 2019.

Founded in 2013, Pee Safe initially introduced a revolutionary product – a toilet seat sanitiser. Over the years, it has steadily expanded its product portfolio to encompass a wide range of personal hygiene essentials, catering to women from puberty through menopause. This diversified product line includes reusable pads, tampons, menstrual cups, and more. Pee Safe has earned a sterling reputation for its unwavering commitment to intimate wellness and personal hygiene.

Vikas Bagaria, the Founder and CEO of Pee Safe, expressed his enthusiasm, stating, "This infusion of funds will propel our expansion endeavors and position us as the frontrunner in the rapidly growing intimate wellness sector, which boasts a remarkable Compound Annual Growth Rate (CAGR) of 16%. Over the past five years, Pee Safe has achieved an astonishing growth rate of 100% CAGR, consistently surpassing market expectations."

Earlier this year, the company made a significant move by promoting Rithish Kumar, one of its earliest founding members, to the position of Co-founder. Kumar elaborated on how the newly acquired capital will be strategically allocated, saying, "The additional funds will be strategically utilized to bolster our retail presence in India, embark on an international expansion journey with a holistic omni-channel strategy, and bolster our marketing and awareness initiatives."

Kumar further highlighted the brand's impressive reach, stating, "Currently, Pee Safe products are available in over 15,000 physical retail outlets spanning across 70+ cities in India. Moreover, we maintain a robust online presence on major e-commerce platforms, in addition to our proprietary online platforms. Furthermore, our global footprint extends to 20 countries across 5 continents."

Pee Safe was founded with a singular mission in mind – to address a pressing concern related to women's health, specifically the risk of urinary tract infections (UTIs) stemming from unsanitary toilet seats and the limited availability of clean public restrooms.

Pee Safe's latest funding milestone represents a pivotal moment in the brand's journey towards redefining intimate wellness and personal hygiene. With its commitment to expansion and innovation, Pee Safe is poised to lead the way in a rapidly growing sector while continuing to prioritize the well-being of women everywhere. Stay tuned for more updates on Pee Safe's remarkable evolution in the days to come. Source - Business Insider



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